But now a new concept is materializing. One that has the power to improve the lives of independent artists and disrupt the industry once again: the non-exclusive feature.
Until recently, the thought of an unknown SoundCloud rapper securing a feature from a big-name industry artist was nothing more than a pipe dream. An established rapper like Rick Ross, for instance, charges upwards of $80,000 for a single verse. But these top tier acts are starting to partner with production powerhouses like Legion Beats and recording hooks and verses to be sold off non-exclusively to newer artists with much smaller budgets, just like producers did with their beats.
In the same way that you can get affordable access to world class production thanks to platforms like Beatstars, you can now get features from household names – even if you have no following, clout or major label-type budget.