The Irresistible Offer
Once someone opts into your Free Offer, they’re immediately taken to a Sales Page where you can present them with your Irresistible Offer. This is a paid offer, packed with value and priced to feel like an absolute no-brainer.
Sticking with the music producer example, an Irresistible Offer could be something like 50 untagged beats with unlimited usage rights PLUS free mixes and masters of any song they make with the beats PLUS an in-depth PDF guide on how to get Spotify playlist placements all for $27. Sounds like a ridiculously good deal right? That’s the whole point!
If you set this up right, some people will purchase your Irresistible Offer right after opting into your Free Offer, but the vast majority of people won’t buy right away. And that’s totally fine because you’ve already captured their email address and/or phone number.
Over the course of the next few days/weeks, you can follow up with those people who didn’t buy and continue to build rapport, value and trust through high-quality follow up emails and text messages. Over time, more and more people from your email list will end up converting into paying customers.
Think of the Upsell as an optional upgrade to your Irresistible Offer. For instance, in the case of this hypothetical beat pack, your base Offer could include MP3 files of the beats but you could give your customers the option to upgrade to WAV files or even track outs for slightly higher prices.