I was traveling in Thailand not too long ago, and I learned a really important strategy to sell your music from a flying squirrel that I want to share with you ๐Ÿค‘

I was on vacation in Thailand with my girlfriend, Luisa.

Everywhere we'd go, they'd have these big markets, kinda like flea markets.๐ŸŽ๐ŸŒ๐Ÿฅ”๐Ÿฅฅ๐Ÿก๐Ÿข๐ŸŒฝ

There's people selling food, clothes, etc, and a lot of them were selling the exact same things. ๐ŸŒ๐ŸŒ๐ŸŒ๐ŸŒ๐ŸŒ๐ŸŒ๐ŸŒ

The only way that they were able to compete with each other was either:
1. Make their price lower.
2. Be the loudest and most aggressive in trying to get potential customer to come over to them. ๐Ÿ“ฃ๐Ÿ“ฃ๐Ÿ“ฃ๐Ÿ“ฃ๐Ÿ“ฃ

This reminded me of of how people try to sell music.

We're all basically selling the same product, and we try to compete by either lowering the price, or spamming everyone. (ahem, this is for you guys that tag 100 Facebook friends every time you post)

OK, back to Thailand…

So we were at one of these markets, and there was probably a dozen or more people selling fried plantains, but there was one lady who was selling them that caught our eye. ๐Ÿ‘€๐Ÿ‘€๐Ÿ‘€

On her table was a half coconut shell with one of those little drink umbrellas, and inside was a little flying squirrel.

It was adorable. So, of course, it caught Luisa's and my eye, and we went over there.

The lady at the stall said, ๐Ÿ‘ต

“Hey, for six bucks you can pet this little squirrel, take a picture with it, and you get some fried plantains.”

We took her up on it, because who wouldn't want to pet a flying squirrel and take a picture with it, right? ๐Ÿ˜๐Ÿ˜๐Ÿ˜๐Ÿ˜

What was interesting is that she was chargingย moreย for fried plantainsย than anyone else at the market.

But… she had created anย offer, and anย experienceย around it. ๐Ÿค”๐Ÿค”๐Ÿค”

She bundled the one product that she really wanted to sellโ€”fried plantainsโ€”with a unique experience and turned it into something that was more valuable.

She didn't have to compete on price or by yelling.

Think about this for you. Whether if you're an artist, or a producer. If you're selling beats, or music. ๐Ÿค”๐Ÿค”๐Ÿค”

If you're an artist…ย 
You can't compete by just throwing music out there. Instead, create an offer with multiple products and experiences that people can't get from anyone else. Maybe this is some kind of unique merchandise, or an experience at a show that's not the same as everyone else.

If you're a producer…
Think about how you can offer unique products and services. A lot of people make beats. But what can you offer and bundle together in a new way?

Basically, what's your flying squirrel? ๐Ÿง